Think back to the summers of your youth. There was always the one song on the radio that defined that summer, and all the emotions and good times that went with it. Summer and great tunes go together like beach volleyball and bikinis, and there's no reason for your business to be standing on the sidelines. Here are three reasons why the dog days mean loads of radio listeners, eager to hear all about your business.
Playlists don't give beach traffic reports.
There are some things streaming just can't do, like give you the latest beach traffic, summer weather, or updates about events happening around town. People need to tune in to their local radio stations in the summer to get the information they need.
"radio provides the local flavor and personalitiesthat are just the right mix for summer fun."
Summer road trips.
Let's face it, radio is the perfect companion on your summer road trip. When you're traveling, checking out the local radio stations is one of the best ways to get to know the area. Whether it's a cross-country road trip or just a jaunt to a nearby sporting event, radio provides the local flavor and personalities that are just the right mix for summer fun.
Everyone's enjoying the outdoors.
When people are at the beach, gardening, or just hanging out in their backyards, radio is a carefree way to spend hours enjoying their music outside. The continuous variety of songs keeps everyone happy during their favorite summer activities, and no one will get sick of a playlist on repeat. People working outside also rely on radio to keep their day moving in the summer heat, and local advertisers are front and center as people go about their summer days with the radio by their side.
Interest in local radio stations peaks during the hot summer months. Your business is poised to take advantage of all those attentive listeners with a creative advertising package designed specifically for this season.