What makes a jingle so easy to remember and so hard to forget? Well, for one, it’s "audio memory," claim neuroscientists, who say that memories tied to hearing are among the most recalled, even remaining deep in our consciousness years, and even decades after last hearing them. After all, who could possibly forget your baloney’s first and last name or the simple, yet effective three-note melody of “by Mennen.”
In fact, you probably sang those both in your head as you read them.
The truth is, the jingle can be a very powerful branding tool if used correctly, and they have helped shape many of the best brand campaigns of all time. Here’s a list of our favorite modern-era jingles that we really feel have done what a jingle should do: help you remember the brand.
1. Alka Seltzer – “Plop Plop, Fizz Fizz.”
2. Intel – “Four Memorable Notes.”
3. Nationwide Insurance – “Nationwide Is On Your Side.”
4. McDonald’s – “I’m Lovin’ It.”
5. Empire Carpet – "800-588-2300-E-M-P-I-R-E”
6. Kit-Kat – “Gimme a Break.”
7. Oscar Meyer – “I Wish I Was an Oscar Meyer Weiner.”
8. Folger’s – “The Best Part of Waking Up.”
9. Intel – “Four Memorable Notes.”
10. Toys 'R Us – “I Don't Wanna Grow Up.”
So what’s to become of the jingle’s jangly future? And when, if ever, should you consider using a jingle in your advertising efforts? Get in touch with Roth Radio, and we’ll let you know whether a jingle is a good fit for your brand—and we’ll write it, produce it and get in on the airwaves.