Case Study: Lord & Taylor
Roth Radio Creates Grand Opening
Success for Lord & Taylor
When Lord & Taylor decided to open two new stores, both in very diverse areas – they came to Roth Radio and asked us for a smart and effective marketing plan for their grand openings.
Roth Radio took a look at the locations, the target demos and the budget, and created a comprehensive plan involving promotional content, on-air giveaways, a buzzworthy media party, and targeted use of the radio stations’ digital and social media assets – along with a traditional radio campaign – to create a huge success – which surpassed expectations for sales volume.