Ernie is an energetic hands-on leader who actively oversees almost every Roth Radio account in one capacity or another.
His notable accomplishments include spearheading the radio campaign that helped lead Nutri-System Weight-Loss centers to unprecedented growth and directing the creative effort that rocketed Mapquest.com to the #1 most-used travel internet site. He also helped evolve the B&H Photo brand from a mail-order and professional photographer business to “New York’s Ultimate Camera Store.”
Some of Ernie’s other success stories include Krazy Glue, Stew Leonard’s, Marty’s Shoes, Lee Myles Transmission Centers and Gold’s Horseradish
Prior to Roth Radio, Ernie was an account manager at Grey Advertising, on various Procter & Gamble brands. He has served as a judge for the Clio Radio & TV awards, the NYMRAD “Big Apple” Radio awards, the Addy’s and the Mercury Radio awards. Ernie is a frequent lecturer at industry functions and on the college circuit covering topics such as “The Power of Radio” and “Radio Advertising That Works”.
On weekends, Ernie can be found in the gym, coaching basketball teams of all ages.
As director of Roth Radio’s media operations, Mark is considered a brilliant planner, an insightful buyer, and a tenacious negotiator. He’s also well known for his passion in servicing clients. His love for Radio media includes treating it as a contact sport. In fact, his style of squeezing every media dollar to improve a buy has earned him both an incomparable track record, as well as a nickname we best not say here.
Mark’s expertise includes creating and executing innovative “added value” and branded content radio programming.
Mark is frequently sought out by newspaper and magazine editors, business reporters, and Wall Street media analysts for his insights on the advertising and radio media business. He serves on the American Association of Advertising Agencies, Radio Committee, and the Radio Advertising Bureau’s (RAB) National Media Council. He is also a contributing editor to the RAB’s Radio Sales Today publication.
Mark is a graduate of Columbia University, and the only non-lawyer in his family. His planning skills extend to a wife and two kids, and a weekly basketball game that’s still going after 15 years.