Radio Advertising - A Wise Choice for 2020

Radio advertising may not be at the top of your list for 2020 but it should be. Radio advertising is no longer just listening to the radio while in the car or listening to the radio at home; you can take radio with you wherever you go.

What makes radio advertising a good choice?

Exposure

According to WhyRadio.com, in 2020 Americans spent almost 11.8 hours a week listening to the radio. That is almost twice as much as the less than 6 hours they spend a week on television. Radio is a media you can take with you wherever you go. Unlike television, which requires you to actively watch, radio is heard in cafes, in the car, and while you workout.

Accessibility

Radio is everywhere and has actually come a long way. With the innovations of radio applications; it's on your phone, TV, tablet, video gaming console, in your car. And there are so many options for radio advertising. You can place radio spots on traditional commercial radio stations as well as digital radio advertising on platforms such as Spotify, Pandora, podcasts, radio.com, iHeartradio etc.

Cost-effective

The cost of radio media is significantly cheaper than television and print ads, making radio more cost effective.  Production costs are also much more affordable, versus TV, with lead times for radio advertising quicker and easier than TV or print. And according to studies by Nielsen; Radio advertising has a highest return on investment vs. print, TV and digital, specifically in retail-based businesses.

Targeted ads

With digital radio, you can now target your ads geographically as well as demographically. This allows you to truly hone in on your customer base and expose relevant customers to your product or service.

If you'd like to learn more about how radio advertising can help grow your business, reach out to our team of marketing experts at Roth Radio Group for further information.