Many radio media buyers don’t realize that there's much more to a radio schedule than just reach and frequency. For instance:
The schedule placed by the Roth Radio Group included the following:
- Narrowed hours in each daypart
- Clients' commercial was the first spot played in each commercial break
- Lower cost per point and cost per thousand
- Using radio stations’ assets, we achieved an outstanding value added proposition
To find out more about how Roth Radio Group achieved this success, and to find out how we can do the same thing for you, email us.