On Radio, Anything is Possible.

This hilarious video piece from The Radio Mercury awards perfectly illustrates the creative advantages of using radio advertising. For decades, copywriters have referred to radio as "The Theatre of the Mind," and this video sums it up perfectly: On radio, there are no rules. A must-watch for anyone considering using traditional or streaming radio as part of their media mix. 

"On Radio Anything is Possible" Client: Radio Mercury Awards Agency: Highdive Writers: Mark Gross, Chad Broude, Bart Culberson Production: Cutters Studios Director: Brian Broeckelman (Dictionary Films) Editor: Tom Brassil Editor Assistant: Jacob Swartz Producer: Heather Richardson Sound Design and Mix: Another Country Sound Designers and Mixers: John Binder, Peter Erazmus Music: Asche & Spencer Actors: Christopher Jones, Betty Owens Hamster: Herbie the Hamster* Animal rental/wrangling: All Animals Rentals *No hamsters were harmed in the making of this video. The kale, however, did not fare as well. Go to www.radiomercuryawards.com for 2017 Call for Entry.